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| 새책 | 알라딘 직접배송 중고 | 이 광활한 우주점 | 판매자 중고 (3) |
| 66,600원 | - | - | 49,900원 |
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.




