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No. 1 on Billboard 200, winner of “Favorite Social Artist” at American Music Awards, 2-year consecutive winner of “Top Social Artist” at Billboard Music Awards, and “Best Recording Package” nomination at the Grammy Awards: BTS is breaking a record after another as they fearlessly march on. In 2018, they successfully sold out their “Love Yourself” world tour that spanned forty-two shows in over twenty cities worldwide, including the United States, Japan, and the U.K. In October 2018, over 50,000 audience members sang along their Korean songs en masse at Citi Field in New York. This year, they already sold out their show at Wembley Stadium, the second largest venue in Europe with a 90,000 capacity, in just ninety minutes. What is behind this extraordinary popularity of BTS, often dubbed “BTS phenomenon”?

This book is the first attempt at discovering BTS’ distinguishing factor through their music. Youngdae Kim is a music critic based in Seattle. For over a decade, he has observed and researched the trends in American pop music and K-pop. In this book, he reviews every track in their sixteen albums and analyzes the essence of BTS syndrome in the United States. Kim also delves into various aspects of “BTS-pop” through interviews with hip-hop journalist Bong-hyeon Kim, literary critic Hyeong-cheol Shin, the Chair of Korean Music Awards’ Selection Committee Chang-nam Kim, Billboard columnist Jeff Benjamin, popera tenor and voting member of the Grammy Awards Hyung-joo Lim.

PROLOGUE Unraveling the Secret of BTS Phenomenon

Part 1 BTS the Hip-hop Idol
COLUMN 01 The Onset of BTS Phenomenon at KCON 2014
REVIEW 01 2 COOL 4 SKOOL (2013, Single)
Album Review | Track Review Intro: 2 Cool 4 Skool(Feat. DJ Friz) | We Are Bulletproof, Pt. 2 | Skit: Circle Room Talk | No More Dream | Interlude | Like | Outro: Circle Room Cypher | Skit: On the Start Line | Path
REVIEW 02 O!RUL8,2? (2013, EP)
Album Review | Track Review Intro: O!RUL8,2? | N.O | We On | Skit: RU Happy Now? | If I Ruled the World | Coffee | BTS Cypher Pt.1 | Rise of Bangtan | Paldogangsan | Outro: LUV IN SKOOL
REVIEW 03 SKOOL LUV AFFAIR (2014, EP)
Album Review | Track Review Intro: Skool Luv Affair | Boy in Luv | Skit: Soulmate | Where Did You Come From | Just One Day | Tomorrow | BTS Cypher Pt. 2: Triptych | Spine Breaker | JUMP | Outro: Propose
SKOOL LUV AFFAIR SPECIAL ADDITION (2014, Repackage)
Miss Right | Like(Slow Jam Remix)
COLUMN 02 The Evolution of K-pop Idols
REVIEW 04 DARK&WILD (2014, Album)
Album Review | Track Review Intro: What Am I to You | Danger | War of Hormone | Hip-hop Lover | Let Me Know | Rain | BTS Cypher Pt. 3: KILLER(Feat. Supreme Boi) | Interlude: What Are You Doing Now | Can You Turn Off Your Phone | Embarrassed | 24/7=heaven | Look Here | Second Grade | Outro: Does That Make Sense?
REVIEW 05 RM BY Rap Monster (2015, Mixtape)
Album Review | Track Review Voice | Do You | Awakening | Monster | Throw Away | Joke | God Rap | Rush(Feat. Krizz Kaliko) | Life | Adrift | I Believe
INTERVIEW 01 BTS, the Underrated Rappers _Bong-hyeon Kim, Hip-hop Journalist

Part 2 BTS the New Model of K-pop

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최근작 :<케이팝의 역사, 100번의 웨이브>,<지금 여기의 아이돌-아티스트>,<BTS : THE REVIEW (영문판)> … 총 20종 (모두보기)
소개 :음악평론가. 음악인류학자. 한국대중음악상 선정위원. 연세대 경영학과를 졸업하고 미국 워싱턴대학교에서 음악학 박사학위를 받았다. 지은 책으로 『BTS: THE REVIEW』 『90년대를 빛낸 명반 50』(공저) 『힙합, 우리 시대의 클래식』(공저) 등이 있으며, 옮긴 책으로 『미국 대중음악』(공역)이 있다.
최근작 :
소개 :

알에이치코리아(RHK)   
최근작 :<후회하는 소녀와 축제의 밤>,<윌 WILL>,<5년 후, 당신은>등 총 1,043종
대표분야 :교육/학습 2위 (브랜드 지수 178,458점), 부동산/경매 4위 (브랜드 지수 113,284점), 과학소설(SF) 6위 (브랜드 지수 132,154점)